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Being responsible for your company’s sales development or marketing, you are naturally “customer-oriented” in your work. When you are faced with making a strategic decisions (the launch of a new product or international development …), you know how important it is to consult your market before doing anything else.

The consultation of a representative panel of customers enables you to gather valuable information about the perception of your product range. In that way, you will have available a concrete market opinion, which in turn will enable you to approve or invalidate certain points in your positioning and to act accordingly.

Moreover, in the current managerial environment, every large investment is only made after an assessment by a certain number of the company’s departments (marketing, production, finance, etc.). For this reason, in order to convince prospective customers, you need to begin by convincing your own employees that your project is an interesting one. An ad hoc study can often contribute the fact-related elements, which will give weight to your arguments and will help convince your internal customers.

Make up your own panel

Today, online market studies are generally conducted by companies, which offer e-mail address files for hire. Nevertheless, this type of service can lead to the person in charge of the study being asked a certain number of questions, such as those concerning the quality of the information relating to the respondent, the validity of the addresses, the contractual agreement of the respondent (spam). Moreover, the criteria of segmentation available in this file do not necessarily fit the view, which you have of your own segmentation of the market. Lastly, at an average cost of €0.20 per e-mail, this solution may very quickly prove costly.

With e-Questionnaire, we offer you a simple, rapid and economical means of building up your own panel. Whichever solution is selected from our range, you will be able to create a "panel questionnaire". If it is a question of a questionnaire destined for the gathering of information about the respondent himself (for example, his socio-economic, category (SEC), the part played by him in the company, geographical location, consumer preferences, etc.), it is the property of this questionnaire to build up an e-mail database in real time. You will be able to extract in a very simple manner, samples from this database that will meet certain segmentation criteria (for example people from the higher SEC in the Paris region and to use these respondents as targets of a direct marketing operation, or simply for the dispatch of another e-Questionnaire.

Adapt to any situation…

The great flexibility of e-Questionnaire will enable you to carry out any type of online market study. For example the option of including in your questionnaires multimedia files (Flash, jpeg, gif, png, etc.) will enable you to perform in a very simple manner a study of packaging, or a study of the impact of advertising on several hundreds of respondents.

Time-to-market !

Because, in the current economic context, the available time for a market launch is always too short, you need to show a high degree of reactivity in your decision-making. The design of e-Questionnaire and the independence it confers, enable you to obtain faster replies to your questions.

After a rapid initiation, you will only need a few minutes for creating your e-Questionnaire and only a few seconds for posting it online. One of the major advantages of Internet as a method of gathering information is the speed of replies; 50% of respondents reply within 24 hours and 80% within 72 hours (source: Marketing Magazine and e-Questionnaire).

Acquire customer loyalty !

The results of acquiring customer loyalty no longer need to be proved. All of us remember famous leitmotivs, which confirm that the cost of keeping a customer will be 5 to 10 times less than that of gaining a new one. By taking an interest in your customers’ expectations and satisfaction and adapting your range of products, you will at the same time establish a privileged customer relationship, which will promote the creation of a climate of confidence and loyalty.

Boost your marketing operations

Game-oriented marketing operations are hot on the Internet. Easily create your own contest, thanks to the latest e-Questionnaire quiz function.

Multilingualism

Being in charge of the international development of products/services of your company, you have certainly already come face to face with the complexity of carrying out a market study in a multilingual country, such as Switzerland, or in a linguistically varied region such as Europe. Thanks to e-Questionnaire, you can now publish a survey, completely removed from the linguistic constraints of your respondent. Whatever the number of languages you decide to use, e-Questionnaire will manage your survey as one and the same questionnaire and you will therefore be able to display the results of all your respondents in real time.