The quality approach has now become a genuine key success factor for companies wishing to optimise relations with their partners and to enter new markets.

For companies, this represents a real opportunity to create added value linked to quality control. Moreover, canvassing is now fundamental, because it is being increasingly taken into account by the different company partners ( suppliers, distributors, customers, shareholders, employees, localities, etc.).

Generally speaking, quality consists in placing at the core of the company managers’ concerns the satisfaction of the company’s partners and in particular, the experience of its customers. By relying on a certain number of tools and methods, which make it possible to measure that satisfaction, the quality approach provides a plan of action to improve the perception of the company and thus to control the said satisfaction. e-Questionnaire is exactly such a tool, which enables you to measure your customers’ satisfaction.

 

Succeed in your certification programme

According to the International Standardisation Organisation (ISO), quality is the “ability of a set of intrinsic characteristics of a product, a system or a process to meet the requirements of customers and of other parties concerned”.

A company wishing to acquire this type of approval must engage its entire organisation in the task of improving its quality of services/products in order to improve the way its partners perceive it. It must be able to measure customer satisfaction using discretionary methods. In this quest for satisfaction, the company must even become proactive, by anticipating the needs and requirements of its customers.

As far as online surveys are concerned, a quality assurance manager has a simple, effective and attainable means of dealing with this problem.

 

Systematise information searches

Using e-Questionnaire, you will have the option of synchronising the dispatch of a satisfaction questionnaire using your existing electronic process. For example, in the case of an electronic shop, you can trigger the dispatch of an e-mail from the page on which the Internet surfer will enter his details. This exact moment will enable you to ascertain whether your customer is satisfied with his purchase experience (did he easily find what he was looking for, what type of new range did he wish to see in your shop, what did he think about the current assistance system?).

If you decide to automate the triggering of the survey at the moment of the actual delivery you will be able to ascertain the degree of customer satisfaction with the lead-time, with packaging, etc.